Join the team that VentureBeat and FastCompany
As the Digital Marketing Manager, you will be responsible for the strategy, planning, and execution of the digital marketing programs.
Create and run email marketing campaigns for top-of-funnel lead generation initiatives, as well as email nurture campaign for active platform users working closely with product management.
Develop A/B test campaigns to optimize messaging for improved click rates.
Track and measure campaign metrics and report out to leadership.
Manage relationships with key customer accounts at the technical and executive level across growing Fortune 500 customer companies (~25% travel).
Own and operate TruSTAR’s HubSpot marketing automation platform.
Manage lead flow process, building and optimizing landing pages and email automation workflows.
Manage HubSpot contact database and build automated integrations between HubSpot and Salesforce.
Develop weekly content for social media platforms and email marketing.
Recap key lead-gen activities like webinars and trade shows via company blog.
Assist in planning and development of marketing campaigns spanning webinars, tradeshows, local SF events, and more.
Marketing research and analysis projects such as competitor messaging audits, landing page audits.
QA & proofing of various marketing assets and campaigns such as social ads, landing pages, whitepapers.
SEO research, analysis, improvement, and reporting.
Weekly and monthly report generation.
Develop and maintain event trackers for marketing events.
Coordinate with third-party vendors on logistics and implementation.
Keep internal teams briefed on event tracking and progress.
The TruSTAR team is composed of a mix of seasoned entrepreneurs, former security and intelligence specialists, and killer product developers building the next generation of connective defense tools in cybersecurity. Our team has decades of tactical and strategic experience in cybersecurity operations, intelligence sharing and analysis, and developing security software products for enterprises.
TruSTAR is Series-A funded startup that is backed by top-tier investors and with customers drawing from across the Fortune 500. We have seen explosive growth in 2017-2018 and it will only continue to accelerate. We're looking for smart, entrepreneurial people to join our rapidly growing team of security specialists and savvy software developers in San Francisco and Washington, D.C.
Send your resume and CV to email@example.com with the subject title “Digital Marketing Manager” to apply today!